Recently I was approached by a client who wanted a new website. This client has apartments he rents out to tourists. He felt the website was outdated and did not bring inn as much clients as he expected.
After visiting his website he also showed me his profile on booking.com and airbnb.no. What stroke me was the massive positive feedback he had. All together nearly a hundred excellent feedback! On Airbnb this man is a “super host”. While we were talking about this he started to share a greater vision for this house/apartments. He talked about his desire for the house to be “a house with a heart”. A place for retreat. A house where people would be met with compassion.
It was quit an inspiring talk and a story I could continue to work with. As time went on we came up with the following idea:
The house with a heart is located in Bergen, Norway. This city is surrounded by mountains.
Here follows some of the concepts I worked with.